MarketPlace Announcement


Lincoln based NEBCO, Inc. announced plans for Lincoln’s newest Mixed-Use Commercial Development at Fallbrook in Northwest Lincoln.  The Fallbrook MarketPlace will be a 30+ acre, Grocery Anchored, commercial development located at the signalized intersection of Hwy 34 and Fallbrook Blvd.  The Fallbrook MarketPlace will provide a host of commercial development opportunities for Retail, Restaurant & Medical use.  Pad site purchase or Build to Suit is available for stand-alone operations of 4500 sq. ft. to 25,000 sq. ft.  Development and construction work will begin in the 1st quarter of 2012 with occupancies available in mid 2012.

According to NEBCO Real Estate Manager, Phil Wenta, “The Fallbrook MarketPlace will be Northwest Lincoln’s location of choice for retail services.  The residents of this area have been without convenient access to retail.  A local grocery partner, to be announced soon, will anchor the development and provide a boost in clientele that will find our remaining mix of services in MarketPlace and the Town Center unique in the City of Lincoln.”

Fallbrook’s Master Plan for building a Sustainable Community includes balanced development that allows people to Live, Work and do their commerce all within their local area.  “The Fallbrook MarketPlace is a perfect addition to our existing lifestyle options that already thrive here.  The surrounding regional residents and abundant workforce will now have a new, uptrend locale in which to fulfill their needs.”

Wenta said that the Marketplace will still hold true to Fallbrook’s Design & Unique Architecture and the extensive trail system already in place will be extended into Marketplace so as to add to the convenient pedestrian & bike friendly environment.


Fallbrook is the Midwest’s Premier Mixed-Use Sustainable Community.  The almost 800 acre development in Northwest Lincoln blends the focus of Natural Resource Stewardship, Economic Development and Social Networks to create a Sustainable Community.  Fallbrook affords residents and customers the convenient lifestyle opportunity of living, working, shopping, dining and playing in their own neighborhood.